Usage rights define how a brand is allowed to use the content you create. On Lemyi, usage rights are always set before you accept a deal, so there are no surprises later. You are never expected to guess, negotiate blindly, or discover terms after the work is delivered.
Understanding usage rights helps you price your work properly, protect your content, and avoid misuse.
Why usage rights matter
The same video can have very different value depending on how it’s used.
A video posted once on a brand’s Instagram feed is very different from a video used:
In paid ads
Across multiple platforms
For long periods of time
Through your personal account
Usage rights exist to make those differences explicit.
How usage rights are handled on Lemyi
Every deal on Lemyi includes a clearly defined usage rights selection.
These rights are:
Chosen during deal creation
Visible to you before acceptance
Locked once the deal is accepted
If usage rights are not clearly defined, the deal cannot proceed.
Common usage rights types on Lemyi
Below are the most common usage rights you’ll see on the platform.
Organic Only
What it means
The brand can use your content only for organic posts on their own channels.
What’s allowed
Posting on the brand’s social profiles
Non-paid social sharing
Normal feed or story posts
What’s not allowed
Paid ads
Boosted posts
Running ads through your account
This is the most limited and creator-friendly usage right.
Paid Advertising
What it means
The brand can use your content in paid advertising campaigns.
What’s allowed
Social ads
Paid media placements
Display advertising
What this changes
Paid advertising significantly increases the value of your content because it directly supports revenue generation. Deals with paid advertising rights usually command higher compensation.
Whitelisting / Spark Ads
What it means
The brand is allowed to run ads through your own social account.
What’s allowed
Ads served from your handle
Spark Ads or similar formats
Important to know
You retain ownership of your account
The brand does not gain account access
You explicitly authorize ad usage through platform tools
This usage right has a higher trust requirement and should always be compensated accordingly.
Limited Time Usage
What it means
The brand can use the content for a specific period of time.
What’s allowed
Usage during the agreed timeframe
Rights automatically expire afterward
What happens after expiry
Rights revert back to you
Continued usage requires a new agreement
Limited-time usage is common for campaigns and seasonal promotions.
Perpetual Rights
What it means
The brand can use the content indefinitely.
What to consider
Perpetual rights remove future reuse leverage
Compensation should reflect long-term value
You cannot later revoke usage
These rights are typically used for evergreen brand assets and should never be granted casually.
How pricing and usage rights connect
Usage rights directly affect deal value.
In general:
Organic-only usage = lower compensation
Paid ads or whitelisting = higher compensation
Longer usage periods = higher value
Perpetual rights = highest value
Lemyi ensures these expectations are aligned before a deal is finalized.
What creators are protected from
Lemyi does not allow:
Vague usage terms
Open-ended “use however we want” language
Post-delivery changes to usage rights
Silent expansion into paid ads
If a brand wants broader rights later, that requires a new agreement.
Ownership stays with you
Unless explicitly stated otherwise:
You retain ownership of your content
Brands receive a license, not ownership
Your work cannot be resold or transferred without permission
Lemyi’s structure ensures creators stay in control of their work.
When to ask questions
If anything about usage rights feels unclear:
Ask before accepting the deal
Do not assume “standard” terms
Reach out for clarification
You can always contact us at [email protected] or start a chat anytime.