On Lemyi, creator tiers help structure the marketplace, but they are not the deciding factor in whether a brand hires you. Brands care far more about whether you are the right creator for their specific job than about labels like nano, micro, or macro.
Understanding this difference helps creators focus on what actually leads to deals, not just what looks impressive on paper.
What creator tiers are actually used for
Creator tiers exist to keep the platform fair and usable. They help Lemyi:
Set application limits so brands are not overwhelmed
Ensure creators apply to jobs that match their scale
Prevent spam and random mass applications
Balance visibility across creators of different sizes
A tier is a structural control, not a quality score and not a ranking of talent.
Being a higher tier does not mean you are “better.”
Being a lower tier does not mean you are “less professional.”
What brands really look at first
When a brand reviews applications, they typically focus on four things before anything else:
1. Fit with the job
Does your content style match what they are trying to create?
A creator with fewer followers but the right tone often wins over a larger creator with the wrong style.
2. Portfolio quality
Brands look closely at:
Video pacing
On-camera presence
Editing quality
Authenticity
They care more about how your content feels than how many followers you have.
3. Clarity and effort in your application
Brands can immediately tell when an application is thoughtful versus copy-pasted. Clear explanations of how you would approach the job matter more than numbers.
4. Reliability signals
Consistency, professionalism, and the sense that you will deliver on time often outweigh reach. Brands want predictable outcomes, not risk.
How reach actually factors in
Reach matters, but only in context.
Brands usually care about reach when:
The job involves distribution, not just content creation
The content will be posted on your own account
The campaign depends on audience size
For many UGC-style jobs, reach is secondary. Brands may only want:
Raw video assets
Ads-ready content
Content for their own channels
In these cases, your ability to create strong content is more important than your follower count.
Why tiers do not guarantee visibility or hiring
A higher tier:
Does not guarantee shortlisting
Does not guarantee a deal offer
Does not override poor fit or weak applications
A lower-tier creator:
Can absolutely get hired
Can outperform higher-tier creators
Can be selected repeatedly if they deliver strong work
Lemyi is designed so that performance and relevance beat labels.
How this protects creators
If brands only chased high-tier creators, smaller but highly skilled creators would never get opportunities. Lemyi avoids this by ensuring:
Brands see a range of qualified creators
Shortlisting is driven by fit, not just size
Deals are reviewed for fairness and clarity
This creates space for creators to grow based on real work, not just metrics.
What to focus on instead of obsessing over tier
Creators who succeed on Lemyi usually focus on:
Improving their portfolio
Applying selectively and thoughtfully
Delivering clean, on-brief work
Communicating clearly and professionally
Over time, strong performance leads to better outcomes, repeat work, and natural progression.
A simple way to think about it
Your tier determines how you participate in the marketplace.
Your performance determines whether you get hired.
If you ever have questions about how your profile is being evaluated or how to improve your chances, you can reach out to us at [email protected] or start a chat anytime.